The translation sales handbook

This is the 2014 edition of the book, long overdue an update in certain areas. Read the blurb and download the PDF here.

Introduction

Welcome

Updates for 2014

Earning potential in freelance translation

Thinking laterally: how other professions can help

Sales and marketing overhaul

New perspective: a case for value pricing

Boost your income immediately – with direct clients

Boost your income immediately – with agencies

A freelancer’s approach to health and wealth

A general approach to selling

Positioning your business for the best clients

The client cycle – lowering risk, raising rates

Gain direct clients online

Gain direct clients offline

Repeat business – lest we forget

Tools for growth

Translation tools

Productivity tools

Backing up

A note on business security practices

Optimising your website

Websites and their basic structure

Basic SEO (for initial traffic)

Advanced SEO (for long-term traffic)

Copywriting to convert those new visitors

Testimonials and case-studies

How to do A/B testing

Measuring website success

Building a client mailing list

A note on Adwords

From inspiration to action

Interviews

The calculator

Signing off

The roadmap

Appendix

Lucy Brooks - eCPD Webinars, CIoL Fellow

Michael Roberts – Vivtek: translation, programming

Céline Graciet - Naked Translations: no ordinary blogger

Gaetano Fabozzi – Video-games FTW

Oliver Lawrence – Efficiency in Italian

Anne Diamantidis – #Marketer, client educator

Catherine Christaki – Influential blogger, translator

Elaine Farrell – Networking legal translator

Marta Stelmaszak – Social medialite

Erik Hansson – Technical freelancer and outsourcer

Eric Bullington – Medical, code translator

Corinne McKay, ATA Director, author, translator

Resources

Thanks

About the author

Sample terms of business

Sample translation brief