Since the initial release of this book in November 2012 I have collected and implemented a few new strategies for sales, marketing and business optimisation. These are added to this version seamlessly, directly in their relevant sections throughout the book, along with any amendments for clarity and up to date information.
There is a new summary before each of the more technical sections, to allow readers to save the detail for another time if the chapter doesn’t seem applicable from the summary. If the chapters in question do appear beyond your comfort level at first glance, know that I am not one for jargon, buzzwords or pointless advice. I have tried to just give high level overviews of the available options – more concept introduction than technical manual.
As for the layout, in this edition you will find increased whitespace between lines and paragraphs, with a view to better readability in print and over an ever increasing range of devices.
All readers are also welcome to download a Kindle version or purchase a print copy for yourself, a colleague, a local school or university.
Finally, feel free to sign up to the mailing list at www.lukespear.co.uk to receive free advice, resources and updates.