These short stories from former and existing clients constitute ‘social proof’, and can range from the ‘trust badges’ mentioned earlier to dedicated pages displaying the words of happy customers. Collect this whenever possible from clients, preferably immediately after a job, or following-up on its progress a few weeks later in a courtesy call.
The theory goes that visitors seeing these feel reassured that you have helped others before, and could well help them. To stay in line with our expert-consultant type freelancer positioning it would help to include any concrete results that emerged from your work, such as a 10% increase in foreign sales, a doubling of site conversions or any other objective that you and your client set out to achieve.