Further reading
® Jeffrey Gitomer - Big Red Book of Sales
® Neil Rackham – Spin Selling
® Mlodinov - The Drunkard’s Walk
® Andy Maslen – Copywriting
® Donald A. Norman – The Design of Everyday Things
® W. Lidwell, K. Holden, J. Butler – Universal Principles of Design
Accounts
® Freeagent– multi-currency, UK-based online accounts package
Health
® RSI relief video – great tips for reducing RSI pain
® F.Lux – protect eyesight and improve sleep with time-based screen dimming
Information Security
® HTTPS-Everywhere - secure browsing without additional measures
® KeePass – encrypted password storage
® TrueCrypt– reliably encrypt files and computers
® Eraser– ensure deleted files are unrecoverable
® HDDErase– ensure formatted drives are unrecoverable
® FileZilla or WinSCP– secure file transfer via SFTP
® Dropbox – use with TrueCrypt for a secure solution to file sharing
Marketing
® LinkedIn’s Inmaps - visual representation of connections in your network
® MailChimp or Aweber – respected mailing list creators, good delivery rates
® Expert Sources, Gorkana or DWPub – get contacted by journalists
® HighriseHQ – CRM done very well, free up to 250 contacts
® Salesforce, FatFreeCRM, Microsoft Dynamics, Zoho CRM – alternatives
® ‘Scraper’ for Google Chrome – extract contact details from lists
® Buzzfeed – used to create lists that contain contact details
Projects
® Trello and Basecamp – project management tools to optimise efficiency
SEO
® SEO For Firefox –SEO data displayed live in your searches
® SEO for Chrome – see page rank, backlinks, estimated traffic, keywords etc.
® SEOMOz – automated tools to act as your SEO consultant
® Raven tools – results driven SEO management software
® Google Keyword Tool – a great way to select keywords. Be sure to log in.
® Open Site Explorer – check inbound links (backlinks) and authority
® DMOZ Open Directory Project– principal internet directory
® Webmaster Tools – submit to Google directly
® Brokenlinkcheck.com– clean out your linkrot
® Pagespeed - tool provided by Google to make sure your site performs well
® Pingdom – site speed and bottleneck test
® Woorank – ranks sites for SEO, try a major site to avoid a public score
® Cloudflare – content delivery network for fast delivery of media-heavy sites
® Google Analytics, Kissmetrics and Mixpanel – free and paid-for statistics
® Optimizely, Visual Website Optimizer - A/B testing heavyweights
® ABTests.com– examples of A/B tests for ideas
Site creation
® Wordpress – a reliable and flexible site creator
Server
® TonidoPlug – a plug-sized low-power server for online file sharing and VPN
® Tomato or DD-WRT – low-powered router conversion for VPN or SSH
Social
® Addthis – social links for sharing your site content
Time monitoring
® RescueTime - measures time spent in various apps and websites
Translation
® Olifant - converts and edits TMs
® EU DGT TM – full European Union translation department TM, all languages
® Notepad++ - a great text editor
® TextMate or TextWrangler - Mac alternative text editors
® Ten Fast Fingers - typing speed test with 40wpm average
® AutoHotkey – automate keyboard shortcuts for repetitions and much more